Privacy policy

Last updated: 25 April 2025

This privacy policy explains what personal data tendo collects, why, and what rights you have. tendo is an AI-powered personal athletic coach accessible via Telegram and Messenger.

1. Data controller

tendo is operated as a personal project. For privacy-related requests, contact us at: hello@tendo.coach

2. What data we collect

Category Examples
Identity First name you provide during onboarding
Profile & goals Sport, fitness level, goals, training availability, target event date
Training plans Personalised weekly plans generated for you
Conversation history Messages exchanged with the tendo coach
Strava activity data Distance, pace, duration, heart rate, timestamps of workouts you have completed (fetched via Strava's API after you authorise access)
Platform identifiers Telegram user ID, Messenger PSID, or WhatsApp phone number — used solely to route messages back to you
Ad attribution identifiers Facebook click ID (fbc) and browser ID (fbp) — only present if you arrived via a Meta ad. Used to report conversions back to Meta so we can measure ad effectiveness.

We do not collect payment information, precise location data, or any sensitive personal data (health conditions, etc.).

3. Why we collect it (purposes & legal basis)

Purpose Legal basis (GDPR)
Providing personalised coaching, plans, and session feedback Performance of a contract — you asked us to coach you
Sending reminders and proactive session feedback via the chat Performance of a contract
Improving tendo's coaching quality Legitimate interest (we review aggregate usage to improve prompts and features)
Measuring the effectiveness of our advertising Legitimate interest (we report anonymised conversion events to Meta to understand which ads lead to sign-ups)

4. Third-party processors

Your data is processed by the following third parties:

We do not sell your data to any third party.

5. Data retention

Your data is retained for as long as you have an active account with tendo. If you request deletion, all your personal data (profile, plans, conversation history, Strava tokens) will be permanently removed within 30 days.

6. Your rights (GDPR)

If you are located in the EU/EEA or elsewhere covered by GDPR-equivalent law, you have the following rights:

To exercise any of these rights, contact us at hello@tendo.coach or send the bot the command /delete to request erasure directly in the chat.

7. How to delete your account

Send /delete to the tendo bot on Telegram or Messenger, or email hello@tendo.coach. We will confirm deletion within 30 days.

8. Cookies and tracking

The tendo.coach website uses the Meta Pixel (a tracking script) and the Meta Conversions API to measure the effectiveness of our advertising. These tools report events such as page views and sign-up completions to Meta. If you arrived via a Meta ad, a click ID (fbc) may be associated with your account to attribute the conversion.

No other advertising pixels or third-party analytics scripts are used on this website. We use Vercel Analytics for anonymous, aggregate traffic measurement — no cookies are set and no personal data is collected by Vercel.

9. Data transfers outside the EU

Some of our processors (Anthropic, Supabase, Strava) are based in the United States. Data transferred to these processors is protected by standard contractual clauses (SCCs) or the EU-US Data Privacy Framework where applicable.

10. Changes to this policy

We may update this policy from time to time. The "last updated" date at the top of this page will reflect any changes. Continued use of tendo after changes constitutes acceptance of the updated policy.

11. Contact

Questions about this policy or your data? Email us at hello@tendo.coach.